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Perspectives

Selling in times of recession

“No one can be a slave to his identity: when a possibility of change arises,we must change.". Gould, Elliot. In a globalized, competitive world and even moreso coming out of a recession, it ios clear that, to be successful in our work demands more every day. Last...

Crisis, Change, Sales and Sibelius

“In times of crisis, only the imagination is more important than knowledge." Albert Einstein The world is still emerging from a strong recession. This has complicated the life of all the people and businesses that are engaged in a complex sale. However, the recession...

Case study- Watson-Marlow

Watson-Marlow Fluid Technology Group (WMFTG) is the world leader and premium provider in the niche peristaltic pumps and associated fluid path technologies for the food, pharmaceutical, chemical and environmental industries. Business is highly competitive and the last...